Pricing calculator for the WhatsApp Official API

Since July 2025, Meta charges per delivered message (per-message model). You pay when a template is delivered, and the price depends on the category (marketing, utility, authentication) and the recipient's country. At Talqui, each transacted message is also counted.

When a customer sends you a message, a 24-hour support window opens in which you can chat freely. Meta's costs are concentrated on templates, especially those sent outside that window. At Talqui, each transacted message is also counted — that's why the calculator factors in message traffic.

It's the period that opens whenever a customer sends you a message. For 24 hours you can chat freely, without needing templates. That's why replying fast (with shortcuts, a bot or AI) not only improves the experience but also reduces the need for paid templates.

Yes. Meta charges based on the country code of the message recipient. That's why this calculator uses your region's table. For an accurate estimate, consider where most of your customers are.

Take advantage of the 24-hour window, use good templates approved in the right category, and reply fast to resolve more within it, with fewer sends. A platform like Talqui helps with bot, AI and automations that cut paid sends and organize your volume.

To use the Official API you connect through a platform (BSP) like Talqui, which handles the integration, templates, support and automations. This calculator already factors in the cost per message so you get a realistic estimate of your monthly investment.

For those handling support at scale, yes: the Official API is stable, secure and ban-free, and it allows multiple agents, a bot and AI on the same number. Talqui handles this migration and the full operation for you.