[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"verticais-list-en":3,"case-casa-dos-moveis-en":26,"integrations-list-en":227},[4,12,19],{"slug":5,"menuLabel":6,"footerLabel":7,"menuDescription":8,"icon":9,"order":10,"showOnHeaderMenu":11,"showOnFooter":11},"provedores-de-internet","Internet Service Providers (ISPs)","Providers","Automation of repetitive support requests, integration with ERPs (SGP, IXC, etc.) and 24\u002F7 self-service to cut costs and bring revenue predictability.","wifi",1,true,{"slug":13,"menuLabel":14,"footerLabel":15,"menuDescription":16,"icon":17,"order":18,"showOnHeaderMenu":11,"showOnFooter":11},"empresas-e-comercio","Omnichannel Marketplaces and E-commerce","Stores and Marketplaces","Centralize sales and support from marketplaces, your own e-commerce and social media, with a unified view of orders and customer history.","cart",2,{"slug":20,"menuLabel":21,"footerLabel":22,"menuDescription":23,"icon":24,"order":25,"showOnHeaderMenu":11,"showOnFooter":11},"financas","Fintechs and Financial Markets","Financial Services","Multichannel scalability with AI, secure and traceable communication, open APIs and personalization for high support volumes.","dollar",3,{"slug":27,"client":28,"segment":29,"location":30,"since":31,"team":32,"channels":33,"features":38,"integrations":51,"logo":63,"title":64,"subtitle":65,"heroImage":66,"stats":71,"summary":84,"sections":88,"faq":178,"methodology":191,"related":192,"highlight":219,"publishedAt":221,"updatedAt":222,"dataAsOf":221,"seo":223,"readingMinutes":226},"casa-dos-moveis","Casa dos Móveis","Furniture retail and e-commerce","West Zone of Rio de Janeiro, Brazil","April 2026","Store salespeople, field salespeople, e-commerce, wholesale, logistics and technical assistance, in more than a dozen inboxes",[34,35,36,37],"WhatsApp (official API)","Salespeople's WhatsApp","Messenger","Instagram and Facebook ads",[39,42,45,48],{"label":40,"href":41},"Shared inbox","\u002Fen\u002Fshared-inbox",{"label":43,"href":44},"Customer service automation","\u002Fen\u002Fcustomer-service-automation",{"label":46,"href":47},"WhatsApp chatbot","\u002Fen\u002Fwhatsapp-chatbot",{"label":49,"href":50},"AI agents","\u002Fen\u002Fai-agents",[52,55,58,60],{"label":53,"href":54},"Twenty CRM","\u002Fen\u002Fintegracoes\u002Fcom\u002Ftwenty",{"label":56,"href":57},"WhatsApp official API","\u002Fen\u002Fintegracoes\u002Fcom\u002Fwhatsapp",{"label":36,"href":59},"\u002Fen\u002Fintegracoes\u002Fcom\u002Fmessenger",{"label":61,"href":62},"AI summaries","\u002Fen\u002Fintegracoes\u002Fcom\u002Fsummaries","\u002Fimages\u002Fcases\u002Fcasa-dos-moveis-logo.png","Casa dos Móveis turns Instagram ads into sales on WhatsApp with Talqui","The Rio de Janeiro furniture chain brings leads from ads, its website and its stores into WhatsApp, distributes them among salespeople and tracks every sale in the CRM. In just a few months, thousands of leads came from ads alone.",{"src":67,"alt":68,"width":69,"height":70},"\u002Fimages\u002Fcases\u002Fcasa-dos-moveis\u002Fhero-v2.en.webp","Casa dos Móveis sales flow: leads from Instagram and Facebook ads, the website and the stores arrive on WhatsApp, go through Talqui, which distributes them among inboxes and salespeople, and are recorded in Twenty CRM",1200,675,[72,75,78,81],{"value":73,"label":74},"Thousands","of ad leads a month in the salespeople's WhatsApp",{"value":76,"label":77},"10+","inboxes by team and stage",{"value":79,"label":80},"3","sales funnel stages inside Talqui",{"value":82,"label":83},"1","inbox with every salesperson's WhatsApp",{"challenge":85,"solution":86,"results":87},"Casa dos Móveis sells in physical stores, through field salespeople and through e-commerce. Leads arrived through ads, the website and each salesperson's personal WhatsApp, and management could not see the whole funnel or know who was serving whom.","With Talqui, the salespeople's WhatsApp numbers and the store's official number ended up on the same dashboard. Each lead enters an inbox by source (Meta ad, website and Google, store, wholesale), is distributed automatically and moves through sales stages, with the contact recorded in Twenty CRM.","From June to October 2026, thousands of conversations a month came from click-to-WhatsApp ads, with peaks in the campaign months. The operation handles thousands of conversations a month, and the team tracks how many reach the Finalizando com sucesso (closing successfully) stage.",[89,98,110,151,167],{"id":90,"title":91,"blocks":92},"sobre","About Casa dos Móveis",[93,96],{"type":94,"text":95},"p","Casa dos Móveis is a furniture store chain in the West Zone of Rio de Janeiro, with stores in Guaratiba and Campo Grande, online sales, wholesale and a team of field salespeople. It has used Talqui since April 2026 to sell and to handle after-sales support on WhatsApp.",{"type":94,"text":97},"Today there are more than a dozen inboxes in the same account: one per field salesperson, one per store, the e-commerce ones (Meta, Site\u002FGoogle and the e-commerce number), wholesale, sales, three for technical assistance and three that form the sales funnel.",{"id":99,"title":100,"blocks":101},"desafio","The challenge: leads scattered across dozens of phones",[102,104],{"type":94,"text":103},"In furniture retail, customers research on Instagram, click the ad, ask for the price on WhatsApp and often close in the store or with the salesperson who first served them. Before Talqui, each salesperson served customers on their own phone. Management did not know how many leads each ad brought, how long customers waited or what happened to the conversation when a salesperson left the company.",{"type":105,"items":106},"list",[107,108,109],"Leads from ads, the website and the stores arrived on different numbers, with no distribution.","Customer history stayed on the salesperson's phone, outside the CRM.","After-sales (delivery, assembly and technical assistance) competed for the same WhatsApp as sales.",{"id":111,"title":112,"blocks":113},"solucao","How Casa dos Móveis sells with Talqui",[114,117,119,121,123,129,131,133,139,141,143,145,147,149],{"type":115,"text":116},"h3","All WhatsApps on the same dashboard",{"type":94,"text":118},"The store's official number is connected through the [official WhatsApp API](\u002Fen\u002Fintegracoes\u002Fcom\u002Fwhatsapp), and the salespeople's numbers are connected in the same account. Each salesperson works in their own inbox, and sales supervision sees every conversation in the [shared inbox](\u002Fen\u002Fshared-inbox). If a salesperson leaves, the history stays with the company.",{"type":115,"text":120},"From the Instagram ad to WhatsApp",{"type":94,"text":122},"Click-to-WhatsApp ads on Instagram and Facebook land in the Ecommerce - Meta inbox. Talqui records which ad each conversation came from (title, image and click identifier), and the conversation is automatically distributed to an available salesperson. From June to October 2026, thousands of conversations a month came from ads, with peaks in the campaign months.",{"type":124,"image":125},"image",{"src":126,"alt":127,"width":69,"height":70,"caption":128},"\u002Fimages\u002Fcases\u002Fcasa-dos-moveis\u002Fleads-v2.en.webp","Bar chart of conversations from Meta ads per month at Casa dos Móveis in 2026, in the thousands, with peaks in the campaign months","Conversations started by click-to-WhatsApp ads, per month, June to October 2026.",{"type":115,"text":130},"Sales funnel in inboxes",{"type":94,"text":132},"Besides the inboxes by source, Casa dos Móveis built the funnel inside Talqui itself: **1. Interessada** (interested), **2. Aguardando dados** (awaiting details) and **3. Finalizando com sucesso** (closing successfully). The salesperson moves the conversation to the next stage as the sale advances, and each stage gets a label, so management can see how many conversations are interested and how many reach the closing stage.",{"type":124,"image":134},{"src":135,"alt":136,"width":69,"height":137,"caption":138},"\u002Fimages\u002Fcases\u002Fcasa-dos-moveis\u002Fcaixas-v2.en.webp","Casa dos Móveis' inbox structure in Talqui: sources (Meta, Site and Google, stores, wholesale), field salespeople, sales funnel stages and technical assistance",760,"How Casa dos Móveis' inboxes are organized.",{"type":115,"text":140},"Integrated with the CRM",{"type":94,"text":142},"Since July 2026, the account has been connected to [Twenty CRM](\u002Fen\u002Fintegracoes\u002Fcom\u002Ftwenty). The contact and conversation history live in the customer's record, and the sales team follows the opportunity in the CRM without copying messages.",{"type":115,"text":144},"Automation in layers",{"type":94,"text":146},"Automation came in gradually, without taking the salesperson out of the sale: first automatic distribution of conversations among inboxes and salespeople, then [AI summaries](\u002Fen\u002Fintegracoes\u002Fcom\u002Fsummaries) for whoever takes over a conversation midway, in October a [chatbot](\u002Fen\u002Fwhatsapp-chatbot) and Messenger, and at the end of October the [AI agent](\u002Fen\u002Fai-agents) for first contact.",{"type":115,"text":148},"After-sales separate from sales",{"type":94,"text":150},"Delivery, assembly and technical assistance have their own inboxes (Assistência Técnica, Assistência - Entregues and Assistência - Representantes), and logistics works under its own user. Customers who bought talk on the same WhatsApp, but the conversation goes to the right team and does not take up the salespeople's queue.",{"id":152,"title":153,"blocks":154},"resultados","Results: thousands of leads from ads in five months",[155,165],{"type":156,"stats":157},"stats",[158,161,163],{"value":159,"label":160},"Tens of thousands","of conversations handled in Talqui since May",{"value":73,"label":162},"of conversations a month started by ads",{"value":76,"label":164},"inboxes by source, team and stage",{"type":94,"text":166},"Since May, Casa dos Móveis has handled tens of thousands of conversations in Talqui, mostly through the salespeople's WhatsApps, with a large share from ads and the rest through the official number from other sources. Monthly volume stays in the thousands, with ad conversations peaking in the campaign months.",{"id":168,"title":169,"blocks":170},"para-o-seu-varejo","How to apply this in your retail business",[171],{"type":105,"items":172},[173,174,175,176,177],"Use click-to-WhatsApp ads and send those leads to their own inbox, to measure what each campaign brings.","Connect each salesperson's WhatsApp to the same account: the salesperson keeps the customer, and the history stays with the company.","Build the funnel with stages and labels to see where sales stall.","Separate after-sales and technical assistance from sales.","Connect the CRM ([Twenty](\u002Fen\u002Fintegracoes\u002Fcom\u002Ftwenty), [HubSpot](\u002Fen\u002Fintegracoes\u002Fcom\u002Fhubspot) or [Pipefy](\u002Fen\u002Fintegracoes\u002Fcom\u002Fpipefy)) so sales can follow the opportunity.",[179,182,185,188],{"question":180,"answer":181},"Can I connect my salespeople's WhatsApp to Talqui?","Yes. At Casa dos Móveis, the salespeople's numbers and the store's official number are in the same account, each with its own inbox, and supervision sees every conversation.",{"question":183,"answer":184},"Does Talqui show which ad a lead came from?","Yes. In conversations that start from a click-to-WhatsApp ad, Talqui records the ad's title, image and identifier. Casa dos Móveis received thousands of conversations this way between June and October 2026.",{"question":186,"answer":187},"Does Talqui integrate with CRMs?","Yes. Casa dos Móveis uses the Twenty CRM integration. There are also integrations with HubSpot and Pipefy, and others through the API.",{"question":189,"answer":190},"How do I build a sales funnel on WhatsApp?","With inboxes and labels for each stage. Casa dos Móveis uses three: Interessada (interested), Aguardando dados (awaiting details) and Finalizando com sucesso (closing successfully).","Numbers from the conversations in Casa dos Móveis' Talqui account, from May to October 2026, read on November 3, 2026. Conversations from ads are those WhatsApp flagged as originating from a click-to-WhatsApp ad. The funnel stages are labels applied by the team; they do not measure revenue.",[193,202,210],{"slug":194,"client":195,"segment":196,"logo":197,"title":198,"highlight":199},"synknet","SynkNet","Internet service provider (ISP)","\u002Fimages\u002Fcases\u002Fsynknet-logo.png","SynkNet resolves 72% of support conversations without a human using Talqui's AI agent",{"value":200,"label":201},"72%","of conversations resolved by AI",{"slug":203,"client":204,"segment":196,"logo":205,"title":206,"highlight":207},"brcom","BRCom","\u002Fimages\u002Fcases\u002Fbrcom-logo.png","BRCom serves over 5,000 customers a month with 3 agents and AI",{"value":208,"label":209},"1,500+","customers per agent, with 83% automation",{"slug":211,"client":212,"segment":213,"logo":214,"title":215,"highlight":216},"reinvent","Reinvent","Fintech","\u002Fimages\u002Fcases\u002Freinvent-logo.svg","Reinvent uses Talqui as the messaging infrastructure of its own product",{"value":217,"label":218},"4 channels","with a single integration, in a dedicated deployment",{"value":73,"label":220},"of ad leads brought into WhatsApp","2026-11-03","2026-11-10",{"title":224,"description":225},"Casa dos Móveis: ads turned into WhatsApp sales","How Casa dos Móveis brings thousands of Instagram ad leads into WhatsApp and runs salespeople, funnel and CRM on Talqui. 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Access contact details in real time, open internal tickets, and check service orders directly from the support panel.",7,"For ISPs on MK Solutions: subscriber data and O.S. in the...",{"slug":272,"name":273,"icon":274,"category":253,"heroDescription":275,"order":276,"orderPublic":276,"menuDescription":277},"hubsoft","Hubsoft","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn%3Atalqui%3Ahubsoft%3A0\u002Ficon.svg","Reduce support handle time and acquisition cost by automating Pix invoice issuance, trust unblocking, and the triage of Service Orders (O.S.).",8,"Automate your HubSoft ISP: invoice copies, Pix, unblocking, and O.S....",{"slug":279,"name":280,"icon":281,"category":253,"heroDescription":282,"order":283,"orderPublic":283,"menuDescription":284},"leaf","Leaf Provedor","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:leaf:0\u002Flogo.jpg","Reduce human-handled calls by up to 70% by automating invoice issuance, signal unblocking, and technical diagnostics directly through your ISP's WhatsApp.",9,"Reduce human-handled calls by up to 70% by automating the issuance o...",{"slug":286,"name":287,"icon":288,"category":289,"heroDescription":290,"order":291,"orderPublic":291,"color":292,"menuDescription":293},"calendly","Calendly","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:calendly:0\u002Flogo.svg","scheduling","Turn conversations into appointments. 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Access customer data and move cards across phases without leaving the Talqui panel.",14,{"slug":309,"name":310,"icon":311,"category":312,"heroDescription":313,"order":314,"orderPublic":301},"jira","Jira","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:tickets:0\u002Fjira-icon.svg","support","The smart bridge between customer support and the development team. 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Test the evolution of support.",{"slug":329,"name":330,"icon":331,"category":312,"heroDescription":332,"order":333,"orderPublic":301},"glpi","GLPI","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:tickets:0\u002Fglpi-icon.jpg","Abra e gerencie chamados de service desk no GLPI a partir de conversas no WhatsApp, Instagram ou qualquer outro canal de atendimento.",999,{"slug":335,"name":336,"icon":337,"category":298,"heroDescription":338,"order":333,"orderPublic":301},"twenty","Twenty","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:crms:0\u002Ftwenty_logo_512.png","Crie Leads no Twenty a partir de conversas no WhatsApp, Instagram ou qualquer outro canal de atendimento.",{"slug":340,"name":341,"icon":342,"category":343,"heroDescription":344,"order":333,"orderPublic":301},"places","Lugares V2","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn%3Atalqui%3Aplaces%3A0\u002Ficon.svg","location","Defina regiões geográficas para auxiliar no seu atendimento",{"slug":346,"name":347,"icon":348,"category":326,"heroDescription":349,"order":333,"orderPublic":301},"agents","Talqui AI","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn%3Atalqui%3Aagents%3A0\u002Fai-robot-icon.webp","Inteligência Artificial e Agentes Virtuais Avançados com Talqui AI",{"slug":351,"name":352,"icon":353,"category":354,"heroDescription":355,"order":333,"orderPublic":301},"pliq","PliqCX","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:pliq:0\u002Furn_talqui_pliq_0.jpg","tools","Transforme Pesquisas em Resultados",{"slug":357,"name":358,"icon":342,"category":343,"heroDescription":344,"order":333,"orderPublic":301},"places-0","Lugares",{"slug":360,"name":361,"icon":362,"category":363,"heroDescription":364,"order":333,"orderPublic":301},"mercado-libre","Mercado Livre","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn%3Atalqui%3Amercadolivre%3A0\u002Ficon.svg","commerce","Facilite a operação da sua loja no Mercado Livre, centralizando na Talqui a resposta a comentários e também chamados de clientes",{"slug":366,"name":367,"icon":368,"category":232,"heroDescription":369,"order":333,"orderPublic":301},"telegram","Telegram","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn:talqui:telegram:0\u002Ficon.svg","Responda conversas do telegram diretamente na Talqui",{"slug":371,"name":372,"icon":373,"category":326,"heroDescription":374,"order":333,"orderPublic":301},"summaries","Resumos","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn%3Atalqui%3Asummaries%3A0\u002Ficon.svg","Ative a geração automática de resumos de conversas usando IA.",{"slug":376,"name":377,"icon":378,"category":232,"heroDescription":379,"order":333,"orderPublic":301},"chat-widget","WebChat","https:\u002F\u002Fcdn.talqui.chat\u002Fstatic\u002Fplugins\u002Furn%3Atalqui%3Achat-widget%3A0\u002Fwebchat-icon.webp","Comunique-se em tempo real com clientes no seu site usando o WebChat"]